Privacy Policy

Effective Date: May 9, 2026  |  Last Updated: May 9, 2026

1. Introduction and Our Commitment to Privacy

Welcome to Pizza Luce ("we," "us," "our," or "the Company"). We are a food service business operating in the United States, and we are deeply committed to protecting the privacy and personal information of every individual who interacts with our website, orders our food, or engages with our digital services.

This Privacy Policy has been crafted in compliance with applicable United States federal and state privacy laws, including but not limited to the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), the Federal Trade Commission Act (FTC Act), and other relevant consumer protection regulations. We recognize that your personal information belongs to you, and we treat it with the highest level of care and responsibility.

By accessing or using our website at eat-pizzaluce.rest, placing an order, signing up for our newsletter, or otherwise interacting with our business, you acknowledge that you have read, understood, and agreed to the practices described in this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of our website and services immediately.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. We will notify you of significant changes by posting a prominent notice on our website or by contacting you directly through the contact information you have provided. We encourage you to review this policy periodically to stay informed about how we protect your information.

2. About Pizza Luce

Pizza Luce is a food service company dedicated to providing high-quality pizza and dining experiences to our customers. Our contact information is as follows:

For all privacy-related inquiries, concerns, or requests, you may contact us directly using the contact information provided above or through the dedicated privacy contact details outlined in Section 14 of this policy.

3. Information We Collect

We collect various types of information in connection with your interactions with Pizza Luce. The categories of information we collect are described in detail below.

3.1 Personal Information You Provide Directly

When you interact with us directly — for example, by placing an order, creating an account, contacting customer service, or signing up for marketing communications — you may provide us with personal information, including but not limited to:

• Identity Information: Your full name, username, or similar identifiers.
• Contact Information: Your email address, phone number, billing address, and delivery address.
• Account Credentials: Your password, login information, and security questions (stored in encrypted format).
• Payment Information: Credit card numbers, debit card numbers, billing details, and other financial information necessary to process transactions. Please note that we use third-party payment processors and do not store full payment card numbers on our own servers.
• Order Information: Details about the food items you have ordered, special dietary requests, delivery preferences, and order history.
• Communications: Any messages, feedback, reviews, complaints, or other communications you send to us via email, contact forms, or other channels.
• Marketing Preferences: Your opt-in or opt-out choices for promotional emails, SMS marketing, and other marketing communications.

3.2 Information Collected Automatically

When you visit our website at eat-pizzaluce.rest, we automatically collect certain technical and usage information through the use of cookies, web beacons, pixel tags, and similar tracking technologies. This information includes:

• Device Information: Your device type (desktop, mobile, tablet), operating system, browser type and version, screen resolution, and unique device identifiers.
• Log Data: Your Internet Protocol (IP) address, access times and dates, pages viewed, time spent on each page, clickstream data, referring URLs, and exit pages.
• Location Information: General geographic location derived from your IP address (city, state, country). We do not collect precise GPS location without your explicit consent.
• Usage Data: Information about how you use our website, including search queries, menu items viewed, features accessed, and interaction patterns.
• Cookie Data: Data stored by cookies and similar technologies as further described in Section 9 of this policy.

3.3 Information from Third Parties

We may receive information about you from third-party sources, including:

• Social Media Platforms: If you connect your social media account to our services or interact with our social media pages, we may receive certain profile information.
• Third-Party Delivery Platforms: If you place an order through a third-party food delivery platform that partners with us, we may receive order-related information from those platforms.
• Analytics Providers: We may receive aggregated and anonymized analytics data from third-party analytics services.
• Business Partners: In certain circumstances, we may receive information from our business partners for purposes such as joint promotions or referral programs.

4. How We Use Your Information

We use the personal information we collect for a variety of business purposes, all of which are designed to provide you with the best possible experience with Pizza Luce. The purposes for which we use your information include:

4.1 Service Provision and Order Fulfillment

• Processing and fulfilling your food orders, including managing delivery and pickup logistics.
• Creating and managing your account on our platform.
• Processing payments and managing billing and invoicing.
• Communicating with you about your orders, including order confirmations, updates, and notifications.
• Providing customer support and resolving complaints or disputes.
• Facilitating returns, refunds, or adjustments where applicable.

4.2 Website Operation and Improvement

• Operating, maintaining, and improving our website and online services.
• Personalizing your website experience, such as remembering your preferences and past orders.
• Conducting analytics and research to understand how users interact with our website and services.
• Detecting, preventing, and addressing technical issues, bugs, or security vulnerabilities.
• Testing new features, menus, and improvements before a full rollout.

4.3 Marketing and Communications

• Sending you promotional offers, discounts, and news about our products and services, where you have provided your consent or where we have a legitimate interest to do so.
• Sending you loyalty program updates, special event invitations, and personalized recommendations based on your order history.
• Conducting surveys, sweepstakes, contests, or market research activities.
• Displaying relevant advertisements on our website or on third-party platforms, including through targeted advertising and remarketing programs.

You have the right to opt out of marketing communications at any time. Every marketing email we send will include an unsubscribe link, and you may also contact us directly at [email protected] to update your preferences.

4.4 Legal Compliance and Safety

• Complying with applicable laws, regulations, and legal processes, including responding to lawful requests from government authorities.
• Enforcing our Terms of Service and other policies.
• Protecting the rights, property, and safety of Pizza Luce, our customers, employees, and the public.
• Detecting and preventing fraud, unauthorized access, and other illegal or harmful activities.

5. Legal Basis for Processing

Under applicable United States privacy laws, including the CCPA/CPRA, and consistent with general privacy principles recognized under the FTC Act, we process your personal information on the following legal bases:

• Contract Performance: Processing is necessary to fulfill your orders and deliver the services you have requested from us.
• Legitimate Interests: We process certain data to pursue our legitimate business interests, such as improving our services, preventing fraud, and conducting analytics, provided that such interests are not overridden by your rights.
• Consent: Where required, we obtain your explicit consent before processing your data, such as for marketing communications and the use of non-essential cookies.
• Legal Obligation: We process data as necessary to comply with applicable laws and regulations.

6. Sharing of Your Information with Third Parties

We do not sell your personal information to third parties. However, we may share your personal information with carefully selected third parties in the following circumstances:

6.1 Service Providers and Business Partners

We share information with third-party vendors and service providers that help us operate our business and deliver our services. These service providers are contractually obligated to use your information only for the purposes we specify and to maintain appropriate security measures. Categories of service providers include:

• Payment Processors: Companies that securely process credit card and other payment transactions on our behalf.
• Delivery and Logistics Partners: Third-party delivery services that fulfill your food delivery orders.
• Technology and Hosting Providers: Companies that provide website hosting, cloud storage, database management, and IT infrastructure services.
• Analytics Providers: Companies such as Google Analytics that help us understand website traffic and user behavior.
• Email and Marketing Platforms: Services that help us send emails, manage mailing lists, and conduct marketing campaigns.
• Customer Support Tools: Platforms that help us manage customer inquiries and provide support.

6.2 Legal Requirements and Law Enforcement

We may disclose your personal information if we believe in good faith that such disclosure is necessary to:

• Comply with a legal obligation, court order, subpoena, or other valid legal process.
• Respond to a lawful request by government authorities, including law enforcement agencies.
• Protect and defend the rights or property of Pizza Luce.
• Investigate or address potential violations of our Terms of Service.
• Protect the safety of our customers, employees, or the general public in emergency situations.

6.3 Business Transfers

In the event that Pizza Luce is involved in a merger, acquisition, sale of assets, reorganization, bankruptcy, or similar business transaction, your personal information may be transferred to the acquiring entity as part of the transaction. We will notify you of any such change and any choices you may have regarding your information in accordance with applicable law.

6.4 Aggregated or Anonymized Data

We may share aggregated, de-identified, or anonymized information that cannot reasonably be used to identify you with third parties for research, marketing, analytics, or other purposes. Such data is not considered personal information under applicable law.

7. Data Security

The security of your personal information is of paramount importance to us. We implement a comprehensive range of technical, administrative, and physical security measures to protect your information from unauthorized access, disclosure, alteration, destruction, or loss. Our security measures include, but are not limited to:

• Encryption: We use industry-standard Secure Socket Layer (SSL) / Transport Layer Security (TLS) encryption to protect data transmitted between your browser and our servers. Sensitive information such as payment card data is encrypted both in transit and at rest.
• Access Controls: Access to personal information is restricted to authorized personnel who require it to perform their job functions. All staff with access to personal data are required to maintain strict confidentiality.
• Password Security: Account passwords are stored using strong one-way cryptographic hashing algorithms. We never store passwords in plain text.
• Secure Payment Processing: We work with PCI-DSS compliant payment processors to ensure that your payment card information is handled securely.
• Regular Security Audits: We conduct periodic security assessments, vulnerability scans, and penetration testing to identify and remediate potential security weaknesses.
• Incident Response: We maintain a data breach response plan and will notify affected individuals and relevant authorities in the event of a data breach as required by applicable law.
• Physical Security: Our offices and data facilities maintain appropriate physical security controls to prevent unauthorized physical access to systems and data.

While we take every reasonable precaution to protect your information, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, and we encourage you to take steps to protect your own information, such as using strong passwords, not sharing your login credentials, and logging out of your account when using shared devices.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, to comply with our legal obligations, to resolve disputes, and to enforce our agreements. The specific retention periods we apply are as follows:

When personal information is no longer required, we will securely delete, anonymize, or destroy it in accordance with our data retention and disposal procedures. In some circumstances, we may anonymize your personal information so that it can no longer be associated with you, in which case we may retain such anonymized information indefinitely.

9. Cookie Policy Summary

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and deliver relevant content and advertising. Cookies are small text files that are placed on your device when you visit a website.

9.1 Types of Cookies We Use

• Strictly Necessary Cookies: These cookies are essential for the proper functioning of our website. They enable core features such as security, network management, and account access. You cannot opt out of these cookies.
• Performance and Analytics Cookies: These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use tools such as Google Analytics for this purpose.
• Functionality Cookies: These cookies allow our website to remember choices you make (such as your preferred delivery address or saved items in your cart) to provide a more personalized experience.
• Targeting and Advertising Cookies: These cookies are used to deliver advertisements that are relevant and engaging to you. They may be set by our advertising partners and allow those partners to build a profile of your interests.

9.2 Managing Your Cookie Preferences

When you first visit our website, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies. You can update your cookie preferences at any time by clicking the "Cookie Settings" link in the footer of our website. Additionally, most web browsers allow you to control cookies through their settings. For more detailed information about the cookies we use and how to manage them, please refer to our full Cookie Policy available on our website.

10. Your Privacy Rights

Depending on your location and the applicable laws, you may have certain rights with respect to your personal information. We are committed to honoring these rights and providing you with meaningful control over your data.

10.1 Rights Under U.S. Law (Including CCPA/CPRA for California Residents)

If you are a resident of California or another U.S. state with applicable privacy legislation, you may have the following rights:

• Right to Know: You have the right to request that we disclose what personal information we have collected about you, the sources from which we collected it, the purposes for which we use it, and the categories of third parties with whom we share it.
• Right to Access: You have the right to request a copy of the specific pieces of personal information we hold about you.
• Right to Deletion: You have the right to request that we delete personal information we have collected about you, subject to certain exceptions provided by law (such as where we need to retain data to complete a transaction or comply with legal obligations).
• Right to Correction: You have the right to request that we correct any inaccurate personal information we hold about you.
• Right to Opt Out of Sale or Sharing: Under the CCPA/CPRA, you have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising. We do not sell personal information; however, certain data sharing with advertising partners may qualify as "sharing" under California law.
• Right to Limit Use of Sensitive Personal Information: Under the CPRA, you have the right to limit our use and disclosure of sensitive personal information to purposes necessary to provide our services.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights. This means we will not deny you services, charge you different prices, or provide you a lesser quality of service because you exercised your rights.
• Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to request that we transmit this data to another organization where technically feasible.

10.2 How to Exercise Your Rights

To exercise any of the rights described above, you may submit a verifiable request to us using any of the following methods:

• By Email: [email protected]
• Through Our Website: eat-pizzaluce.rest

When you submit a request, we will need to verify your identity to ensure that we are responding to the correct individual and protecting your information from unauthorized access. We may ask you to provide identifying information such as your name, email address, and account details. We will process your request within 45 days of receipt, with a possible extension of an additional 45 days where necessary, as permitted under applicable law. We will communicate any extension to you within the initial 45-day period.

You may also designate an authorized agent to submit requests on your behalf. If you use an authorized agent, we may require written proof of authorization and may still contact you directly to verify your identity.

11. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18 years of age. Our online food ordering services are intended for use by adults only.

If you are a parent or guardian and you believe that your child under the age of 18 has provided us with personal information without your consent, please contact us immediately at [email protected]. Upon notification, we will take prompt steps to investigate the matter and, where confirmed, delete the child's personal information from our systems without undue delay.

We comply with the Children's Online Privacy Protection Act (COPPA), which prohibits the collection of personal information from children under 13 without verifiable parental consent. As noted, our services are intended for users 18 and older.

12. International Data Transfers

Pizza Luce operates primarily within the United States. If you are accessing our website or services from outside the United States, please be aware that your personal information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country of residence.

By using our services, you acknowledge and consent to the transfer of your personal information to the United States. We take appropriate steps to ensure that any such transfers comply with applicable privacy laws and that your information remains protected to a standard consistent with this Privacy Policy.

If you are located in a jurisdiction with specific cross-border data transfer requirements, please contact us at [email protected] to learn more about the safeguards we have in place for international transfers.

13. Third-Party Links and Services

Our website may contain links to third-party websites, social media platforms, and online services that are not operated or controlled by Pizza Luce. These third-party services have their own privacy policies, and we are not responsible for the privacy practices, content, or security of those external websites or services.

We encourage you to review the privacy policies of any third-party websites you visit through links on our website. The inclusion of a link to a third-party website does not imply our endorsement of that website or its privacy practices.

Additionally, our website may include social media features such as "Like" buttons, "Share" buttons, and embedded social media widgets. These features may collect your IP address, track which page you are visiting, and set cookies. Your interactions with these features are governed by the privacy policy of the social media company providing them.

14. Contact Information for Privacy Inquiries

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact our privacy team using the details below:

We are committed to resolving privacy complaints and inquiries promptly and transparently. Upon receiving a privacy-related inquiry, we will:

• Acknowledge receipt of your inquiry within 5 business days.
• Provide a substantive response within 30 business days, or inform you if additional time is needed.
• Work with you in good faith to address your concerns and resolve any issues.

15. Filing Complaints with Regulatory Authorities

If you are not satisfied with our response to your privacy inquiry or believe that we have not adequately addressed your concerns, you have the right to file a complaint with the appropriate regulatory authority.

15.1 United States — Federal Trade Commission (FTC)

The Federal Trade Commission (FTC) is the primary federal agency responsible for consumer protection, including privacy and data security matters, in the United States. If you believe that our privacy practices constitute unfair or deceptive acts or practices in violation of the FTC Act, you may file a complaint with the FTC:

• Online: https://reportfraud.ftc.gov
• Phone: 1-877-FTC-HELP (1-877-382-4357)
• Mail: Federal Trade Commission, 600 Pennsylvania Avenue NW, Washington, DC 20580

15.2 California Residents — California Privacy Protection Agency (CPPA)

If you are a California resident and believe that we have violated the California Consumer Privacy Act (CCPA) or the California Privacy Rights Act (CPRA), you may file a complaint with the California Privacy Protection Agency (CPPA):

• Online: https://cppa.ca.gov
• Mail: California Privacy Protection Agency, 2101 Arena Boulevard, Sacramento, CA 95834

15.3 State Attorneys General

In addition to federal authorities, many U.S. states have their own consumer protection agencies and attorney general offices that handle privacy-related complaints. You may contact the attorney general's office in your state of residence for guidance on filing a complaint related to privacy violations.

16. Changes to This Privacy Policy

We reserve the right to update, modify, or revise this Privacy Policy at any time. When we make changes, we will update the "Last Updated" date at the top of this page and take appropriate steps to notify you of material changes, which may include:

• Posting a prominent notice on our website homepage.
• Sending an email notification to the email address associated with your account.
• Displaying a pop-up or banner on our website informing you of the update.

Your continued use of our website or services after the effective date of any changes to this Privacy Policy will constitute your acknowledgment of the changes and your consent to the updated terms. If you do not agree with any changes, you should stop using our services and contact us to exercise your data rights as described in Section 10.

We encourage you to review this Privacy Policy regularly to stay informed about how we are protecting your information. The most current version of this policy will always be available at eat-pizzaluce.rest.

17. Specific Provisions for California Residents

In addition to the general rights described in Section 10, California residents are entitled to the following additional disclosures under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

17.1 Categories of Personal Information Collected in the Past 12 Months

17.2 "Do Not Sell or Share My Personal Information"

Under the CCPA/CPRA, you have the right to opt out of the sale or sharing of your personal information. Pizza Luce does not sell personal information for monetary consideration. However, we may share certain information with advertising technology partners in ways that may constitute "sharing" under California law. To opt out of this sharing, you may use the "Do Not Sell or Share My Personal Information" option available in our Cookie Settings or by contacting us directly at [email protected].