Cookie Policy

Last Updated: May 9, 2026

1. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other device when you visit a website. They are widely used by website owners to make websites work more efficiently, improve user experience, and provide reporting information.

Cookies set by the website owner (in this case, Pizza Luce) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your device both when it visits our website and when it visits certain other websites.

Cookies do not typically contain any personally identifiable information, but personal data that we store about you may be linked to the information stored in and obtained from cookies. Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your device until they expire or are deleted, while session cookies are deleted as soon as you close your browser.

2. How We Use Cookies

At Pizza Luce, we use cookies and similar tracking technologies for a variety of purposes, including:

  • Ensuring the proper functioning of our website — Some cookies are essential to allow you to navigate our site and use its features, such as accessing secure areas and placing online orders.
  • Improving website performance and user experience — We use analytics cookies to understand how visitors interact with our website, which helps us improve functionality and content.
  • Personalizing your experience — Functional cookies allow our website to remember choices you make (such as your preferred location or language settings) and provide enhanced, more personalized features.
  • Delivering relevant advertising — Advertising cookies allow us and our partners to show you relevant advertisements based on your browsing habits and interests, both on our website and on third-party platforms.
  • Measuring the effectiveness of marketing campaigns — We use cookies to track conversions and measure the performance of our online advertising efforts.

3. Types of Cookies We Use

3.1 Essential Cookies

These cookies are strictly necessary for our website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you, such as setting your privacy preferences, logging in, or filling in forms, or when placing a food order online. Without these cookies, the services you have requested cannot be provided.

Because these cookies are strictly necessary to deliver the website to you, you cannot refuse them. You can block or delete them by changing your browser settings, as described below, but this may affect how the website functions.

3.2 Analytics and Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us understand which pages are the most and least popular, and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance.

We use Google Analytics, a web analytics service provided by Google LLC, to analyze the use of our website. Google Analytics uses cookies to collect standard internet log information and visitor behavior information. This information is processed in a way that does not identify anyone.

3.3 Functional Cookies

These cookies enable the website to provide enhanced functionality and personalization, such as remembering your preferences (e.g., your preferred Pizza Luce location, items you have previously viewed, or your order history) and remembering whether you have previously visited our website. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

3.4 Advertising and Targeting Cookies

These cookies may be set through our website by our advertising partners, including Google and Facebook/Meta. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other websites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising, but you may still see advertisements for Pizza Luce on other platforms.

4. Specific Cookies We Use

The table below provides detailed information about the specific cookies used on eat-pizzaluce.rest:

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID used to generate statistical data on how visitors use the website. Used to distinguish users. Analytics 2 years
_gid Google Analytics Registers a unique ID used to generate statistical data on how visitors use the website. Used to distinguish users for a single session. Analytics 24 hours
_gat Google Analytics Used to throttle request rate — limits data collection on high-traffic websites. Helps Google Analytics control the request rate. Analytics 1 minute
_gcl_au Google Ads Used by Google AdSense to experiment with advertisement efficiency across websites using their services. Stores and tracks conversions from Google Ads. Advertising 3 months
_fbp Facebook/Meta Used by Facebook to deliver a series of advertisement products, such as real-time bidding from third-party advertisers. Tracks visits across websites. Advertising 3 months
fr Facebook/Meta Used by Facebook to deliver, measure, and improve the relevancy of ads. Contains a unique browser and user ID used for targeted advertising. Advertising 3 months
PHPSESSID eat-pizzaluce.rest Preserves user session state across page requests. Used to maintain your shopping cart and order process during your visit. Essential Session
cookieconsent_status eat-pizzaluce.rest Records your cookie consent preferences so we do not ask for your consent again on subsequent visits. Essential 1 year
location_pref eat-pizzaluce.rest Stores your preferred Pizza Luce restaurant location to provide a more personalized browsing and ordering experience. Functional 6 months
cart_session eat-pizzaluce.rest Stores your current shopping cart contents during an active online ordering session. Essential Session
_gat_UA-XXXXXXX Google Analytics A variation of the _gat cookie used to throttle request rates. Contains a unique Google Analytics tracking ID specific to our account. Analytics 1 minute
NID Google Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads and to remember user preferences. Advertising 6 months

Please note that this list may not be exhaustive as third-party services may update their cookies from time to time. We review and update this table periodically to ensure accuracy.

5. How to Manage and Disable Cookies

You have the right to decide whether to accept or reject cookies (other than strictly essential cookies). You can exercise your cookie preferences in several ways:

5.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or delete certain cookies. The following links provide instructions on how to manage cookies in the most popular browsers:

Please be aware that if you use different devices to access our website (e.g., your computer, smartphone, or tablet), you will need to ensure that each browser on each device is adjusted to reflect your cookie preferences.

5.2 Opt-Out Tools for Specific Services

In addition to browser controls, you can use the following tools to opt out of specific third-party tracking services:

6. Impact of Disabling Cookies

While you have the right to restrict or block cookies, please be aware that doing so may affect your experience on our website. The following outlines the potential impact of disabling each category of cookies:

Cookie Type Impact If Disabled
Essential Cookies The website may not function properly. You may be unable to place online orders, maintain items in your cart, or access secure areas of the site. Core functionality will be impaired.
Analytics Cookies We will be unable to collect data about how you use our website. This will limit our ability to improve website performance and user experience over time. Your browsing experience will not be directly affected.
Functional Cookies Personalization features will not work. You may need to re-enter your preferred location, preferences, or other settings each time you visit our website. Some features may not operate as intended.
Advertising Cookies You will still see advertisements for Pizza Luce, but they may be less relevant to your interests. Disabling these cookies will not reduce the number of ads you see — it will only make them less targeted to your preferences.

7. California Privacy Rights (CCPA/CPRA)

If you are a resident of California, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) provides you with specific rights regarding your personal information, including information collected through cookies. As a California resident, you have the right to:

  • Know what personal information is being collected about you through cookies and similar technologies.
  • Know whether your personal information is being sold, shared, or disclosed, and to whom.
  • Opt out of the sale or sharing of your personal information. You can exercise this right by adjusting your cookie preferences or contacting us directly.
  • Delete personal information we have collected from you, subject to certain exceptions.
  • Non-discrimination — we will not discriminate against you for exercising any of your CCPA/CPRA rights.

Please note that certain data collected through advertising and analytics cookies may be considered a "sale" or "sharing" of personal information under California law. To opt out of such activities, please use the opt-out tools described in Section 5.2 above, or contact us at the information provided in Section 9 below.

8. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, our business operations, or for other operational, legal, or regulatory reasons. When we make changes, we will update the "Last Updated" date at the top of this policy. We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

If we make significant changes to this Cookie Policy, we may also notify you by posting a prominent notice on our website or by other means, as appropriate. Your continued use of our website after any changes to this Cookie Policy will constitute your acceptance of the updated policy.

9. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and similar tracking technologies, please do not hesitate to contact us using the details below:

Pizza Luce

We will do our best to respond to your inquiry within a reasonable timeframe. For California residents exercising CCPA/CPRA rights, we will respond within 45 days as required by law.